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CEO Council: Events Return – Lessons From One of the First Live Trade Shows of 2021

April 21, 2021 @ 1:00 pm - 2:00 pm

April 21 @ 1:00pm - 2:00pm US Eastern Time

Events Return – Lessons from One of the First Live Trade Shows of 2021 Seventy-eight percent of attendees and 80% of exhibitors expect to be back at in-person events by fall, according to a recent survey from Freeman. But while events may soon return, producing a show will be dramatically different.

Informa Markets, Clarion Events and Tarsus kicked off 2021 by teaming up to co-locate three events—MAGIC Orlando Pop-Up, WWIN Orlando Showcase and Offprice¬—serving the wearables industry. The combined event was one of the first (and largest) live trade shows to take place in the U.S. since COVID lockdowns began.

Join us for an interactive discussion with Kelly Helfman, Commercial President of Informa Markets Fashion, one of the principals behind the co-produced event, as she shares how they pulled it off and what they learned that will inform their events strategy going forward, including,

  • Creating a safe show environment guided by Informa AllSecure
  • Convincing sponsors and attendees to return in-person 
  • How the show experience (and results) compared to “normal” years
  • How this show helped create a blueprint for the future

Members- free, nonmembers $299



Desiree Hanson

Executive VP, Clarion Events

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Kelly Helfman

Commercial President, Informa Markets Fashion

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April 21, 2021
1:00 pm - 2:00 pm
Event Category:
Shopping Basket