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BIMS 2020 Announces 60 Speakers Delivering Inspiration and Action to Publishing Community

by Press

Leading business information media summit hosted virtually as powerhouse eventFOR IMMEDIATE RELEASE

SIIA Contact:  Amanda McMaster, Managing Director, SIPA
Matt Kinsman, VP, Content and Programming, Connectiv

WASHINGTON, D.C. (November 2, 2020)  

Top industry CEOs, content innovators, publishing leaders, service providers and event professionals will share their expertise, experience and insights as part of the dynamic 2020 Business Information & Media Summit (BIMS). Featuring more than 60 speakers across 38 sessions, BIMS highlights key trends, best practices and breakthrough ideas from top influencers from the content, media and publishing industries. BIMS 2020, owned and produced by the Software & Information Industry Association (SIIA), runs December 2-4, 2020, online.

“BIMS continues to be the most important conference for media leadership,” said Jeff Joseph, SIIA President. “This year’s program showcases inspiring thought leaders sharing expert knowledge and tactical takeaways that attendees can apply to their businesses immediately.  In this virtual platform, leaders are accessible to attendees for interactive Q&A and conversation throughout the event.  BIMS 2020 is the one-stop shop to gather the vital insights to plan your 2021.”

Some of the brightest minds in the media industry are at BIMS to drive thought-provoking strategy to ignite your bottom line in the new year.  The keynote line-up includes:

  •  Bob Bejan, Corporate Vice President of Global Events, Studios and Marketing Community, Microsoft: The Digital Disruption of Events – Why Changes Are Here to Stay
  •  Sherrell Dorsey, Founder and CEO, The Plug: Audience Data: Creating Inclusive Connections to Grow Your Business
  • Kevin Turpin, II, President, National Journal Group: From Media to Intelligence: How National Journal Became a Premier Insights Platform

Known for hosting important C-Level Strategy and Revenue Growth tracks, BIMS will also feature a new SIPA Sales and Marketing Leadership Summit, designed for subscription publishers and paid content creators.  The sessions packed with case studies and examples in excellence to drive productivity for subscription publishers in the new year, including:

  •   Virtual Platforms: Deliver Results through the Experience
  • The New Sponsor Value-Add: Creative Networking Alternatives for Virtual Events
  • Marketing Pivot: How Are Publishers Responding to the COVID-19 Pandemic Now?
  • Where to Spend Your Direct Response Marketing Dollars Wisely in 2021
  • The Ultimate Copywriting Bootcamp: Emails and Landing Pages
  • Pricing Meets Opportunity: Case Studies in Success
  • New Revenue Models: How Specialized Publishers Are Capitalizing on Changing Markets and New Opportunities
  • Sales Leadership for Content Companies: Surpassing Your Sales GoalL
  • Lead Gen Technology: Keeping the Engines Fueled

SIIA is committed to offering opportunities for one-to-one connection and networking at our events.  in addition to core programming , registered attendees can participate in facilitated networking roundtables on key industry topics and  extended Q&A with speakers and attendees in separate Zoom rooms.  BIMS 2020 features an interactive happy hour and a “Solution Station” with industry service providers offering game-changing technology, marketing, sales and events solutions to grow your business in 2021.

Leading up to BIMS 2020, SIIA Media & Publishing’s Connectiv and SIPA will be hosting these upcoming events.

  • November 4: Webinar: Is it Time to Refresh, Redesign, or Reimagine?
  • November 12: Connectiv Data Council: Protecting Audience Date
  • November 19: Webinar: Newsletter Turnaround – How One Publisher Increased Audience Engagement with Behavioral Targeting

For more information on the BIMS, visit siia.net/bims.

About SIIA:
SIIA is the only professional organization connecting more than 700 financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes. For more information, visit siia.net.

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Passage of CPRA Highlights Need for Federal Privacy Law

by Press

FOR IMMEDIATE RELEASE

SIIA Contact:  Suzy Wagner, suzy@brandandbuzz.biz

WASHINGTON, D.C. (November 4, 2020) – SIIA, the principal association for the software, information, and digital content industries, commented on the passage of CPRA.

SIIA President and CEO, Jeff Joseph, issued the following statement:

“Unless preempted by federal legislation, passage of the California Privacy Rights Act (CPRA) will result in millions of additional dollars in additional compliance costs for business. Although it sets an important First Amendment precedent by carving publicly available information out of its scope, CPRA’s passage effectively freezes California law in place, cutting off the ability of future legislatures to adapt privacy law to reflect evolving technology. We are concerned about language that may impact the use of education technology but will work with our members to identify how to best protect student privacy when providing services to schools in California. This highlights the need for a uniform federal solution before this statute takes effect in 2023.” 

About SIIA:
SIIA is the only professional organization connecting more than 700 financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes. For more information, visit siia.net.

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Wellbeing, Hybrid Events, Storytelling and the Bee Gees: What’s In and Out for 2021

by Media

It has been a challenging year, to say the least. But that just could make our annual What’s IN and What’s OUT in Niche Publishing List even more necessary. As always, we’ll leave (most of) the politics, world news, entertainment and sports stuff to others and stick to our own topics.

 

OUT

IN

Happenstance

Intentional

Unsilo

Collaborate

“You can observe a lot just by watching.” (Yogi Berra)

““A day without sunshine is like, you know, night.” (Steve Martin)

Pivot

Hybrid

Autocomplete

Humanthink

Prince

The Bee Gees

‘Manels’

Change the Stage

Blue and green

Gray and yellow

Open-plan spaces

Enclosed areas

Zoom fatigue

More Zoom fatigue

Virtual wine tastings

Sommeliers-to-go

The Electoral College

College basketball (March Madness!)

Any news outlet

Attendees

Digital delegates

Cameo

A person mailed birthday card

A COVID bump

An Olympics bump

IRL (in real life)

IDE (Immersive Digital Experiences)

Craziness

Pandemomentum

Designed for productivity

Designed for wellbeing

Staff bios

Talent Alumni Directory

Unmute

Next speaker

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SIIA Congratulates President-Elect Biden on Historic Election

by Press

Celebrating Diversity and Equal Opportunity as Well as Record Voter Turnout

FOR IMMEDIATE RELEASE

SIIA Contact:  Suzy Wagner, 703-899-3427

WASHINGTON, D.C. (November 7, 2020) – SIIA, the principal association for the software, information, and digital content industries issued the following statement in response to the 2020 election of Joe Biden and Kamala Harris.

SIIA President and CEO, Jeff Joseph statement: 

SIIA congratulates President-elect Joe Biden and Vice President-elect Kamala Harris on their historic election win. In a year that featured critical, if difficult, discussions about race, ethnicity, and equity for our great nation, it is truly an American outcome that this election brings the first female Vice President the first of color, and first of a multiracial background. Celebrating diversity and equality of opportunity are strong values shared across our 700 member companies and organizations.

We also congratulate the newly elected and re-elected public officials in Congress and across state and local offices throughout the nation. 

This election drove historic levels of participation while also spotlighting the passionate divide that afflicts our nation. We pledge to work with the incoming administration, the new Congress, and all parties truly interested in bridging this divide. Now is the time to come together. Greater unity will help us create jobs, grow our economy, and drive U.S. competitiveness. That’s the American way.

About SIIA:
SIIA is the only professional organization connecting more than 700 financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes. For more information, visit siia.net.

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Pause Your Day, Collaborate and Add New Speakers to Get 2021 Off to a Good Start

by Media

Two years ago, Fast Company posted an article titled How to Redesign Your Days to Give You Back a Few Extra Hours Every Week. The author listed five categories where we can make changes:

  • Quit Something;
  • Limit Something;
  • Pause Something;
  • Delegate Something;
  • and Add Something.

Contemplating these five areas during a pandemic and cultural reckoning may yield some new answers. Let’s take a closer look.

For Quit Something, they wrote “Quit a recurring meeting. Quit a committee. Quit Facebook. Quit Candy Crush.” I’d say it’s a good time to quit a poor policy: going with the same old speakers. Some audience favs are okay but take some extra time to research and find new and diverse speakers for your next webinar, podcast or virtual event. Almost everyone is available these days. With those new speakers might just come a new audience. Growth consultant Robyn Duda, who moderated a great events panel for us at BIMS, led a charge to Change the Stage earlier this year. “Whether the content is digital or physical, I am challenging us all to set the bar higher, to make our stages and screens inclusive of new, different voices.”

For Limit Something, how about limiting a lack of collaboration? “Journalism has become more collaborative, but our culture, for the most part, has not,” writes Bo Hee Kim, director of newsroom strategy for The New York Times, in NiemanLab’s Predictions for 2021. “Leaders will need to believe that newsroom culture has a bigger impact on the journalism than they understood in previous years—that a strong team dynamic is as important as their sharp and shiny stars. Managers are key to this transition and will need to reset with a new definition of success, followed by support and training to change.”

For Pause Something, they wrote: “[Go] on a walk in the middle of the day. [Give] yourself permission to run an errand during your lunch break. Stopping for a moment to assert your ability to do the non-urgent reduces the sense that everything has to happen at a frenetic pace, and that there’s no time to slow down.” Wow, this has just multiplied in its relevancy! Many of us are starting our work day earlier and ending later, amplifying the need to take breaks. There is one problem, however. In his book, When: The Scientific Secrets of Perfect Timing, Dan Pink wrote: “Research shows us that social breaks are better than solo breaks—taking a break with somebody else is more restorative than doing it on your own.” That may not be easy right now. Try reaching out to a neighbor for a socially distant walk or call a friend while you walk.

Delegate Something has become a bit tougher in these times, for two reasons, I think. One, we’re interacting even less, of course, with co-workers so delegating something takes more intentional outreach. And two, maybe “delegate” isn’t a great word anymore because we only think of giving tasks to someone less senior, rather than sharing tasks and perhaps giving one or two to someone who is more suited to them, regardless of your command chain. Writes Fast Company: “As you plan your day, ask yourself: Is this something that I really need to do myself, or could someone else do this instead?” If this makes you reach out to a colleague, then that’s a good thing. A 10-minute phone call can supersede 30 minutes of emails sometimes.

For Add Something, their advice made me chuckle a bit. “Add an exercise class, book a trip, plan a get-together with friends.” Can’t do, can’t do, can’t do. Okay, well, actually, I do have a virtual yoga class at 5:45 pm today. At our last staff meeting, our CEO got such a good reaction to his request for favorite holiday cookies that he’s now asking for recipes to compile into a guide. That is one very enticing and tasteful addition that can be replicated in many ways.